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Handshake's business-to-business platform is transforming omnichannel commerce and sales effectiveness for small and mid-market manufacturers and distributors. Founded in 2010, Handshake delivers a cloud-based, mobile-first platform that helps its customers eliminate costly, laborious processes involving disparate applications or manual work with paper, email and phone calls. More than 1,500 B2B suppliers rely on Handshake to help drive efficiency, sales and growth. To address its customers' integration demands, Handshake partners with Dell Boomi for connectivity between Handshake and enterprise resource planning (ERP) systems, financial applications, and customer relationship management (CRM) software. The partnership helps B2B businesses get a quicker return on their investment from Handshake's innovative cloud services. Handshake combined with Boomi makes it easy for organizations to dramatically boost their B2B commerce operations without the overhead of expensive and time-consuming integration projects. Handshake's flagship product, Handshake Rep, gives field sales reps an intuitive mobile app to review customer information and order history, showcase products at client meetings, and seamlessly place orders from a single application. Handshake also offers innovative B2B ecommerce technology that helps suppliers increase geographic reach, retailer loyalty, and profitability. Manufacturers and distributors use the Handshake Direct Online B2B ecommerce portal to let their retail customers browse product catalogs, view order history, and order online all via a single application. Handshake Direct Mobile extends that model as a mobile app, with functionality that lets retailers use a website app with barcode scanning to reorder goods directly from a store or stockroom. iPaaS to Scale B2B Commerce Since 2015, New York City-based Handshake has partnered with Boomi to supply its SaaS application platform via Boomi's embedded cloud-native, low-code integration platform as a service (iPaaS). The partnership has helped hundreds of Handshake's manufacturing and distribution customers easily integrate the Handshake platform with the applications they already use. By providing a flexible, reliable integration platform, Boomi is making it easy for Handshake's customers to dramatically improve how they can automate and govern their B2B commerce operations. Partner Success Profile SaaS vendor reduces time spent on integration work by 50 percent while helping its customers benefit from self-service integration embedded directly into the Handshake platform. Handshake Drives Growth with Boomi's Rapid Integration Environment Partner Spotlight • HQ Location: New York, NY • Founded: 2010 • Customers: 1500+ • Employees: 60

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