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Case Study - 23andMe

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Business Goals DNA testing pioneer 23andMe follows a philosophy of "lead with science." The company has one of the world's largest platforms for genetic research, publishing more than 130 peer-reviewed studies about health conditions and diseases. Since launching its first product in 2007, 23andMe has sold more than 10 million DNA testing kits, which deliver insights into ancestry and health predispositions. To support its business goals of sustained, rapid growth and using genetic data to revolutionize health, wellness and research, 23andMe is building out a cloud IT infrastructure that can aid the business with scalability and operational efficiencies in areas such as HR, retail sales and procurement. Technology Challenges 23andMe takes a cloud-first approach to running an efficient and agile business. It uses NetSuite for managing operations and has recently added cloud apps like Workday's human resources application and Coupa's procurement tracking system. This strategy is helping 23andMe build a portfolio of best-of-breed applications that offers the scale, agility and cost-efficiencies of cloud technology. But this approach also introduced a key technology challenge: how to integrate and orchestrate the shared data and workflows among these cloud-based systems. Custom coding with a tool like NetSuite's SuiteScript could provide the needed connectivity but would be difficult and time- consuming. And it would not be scalable to support additional systems. So, the company turned to Boomi's proven platform for low-code, cloud-native integration. 23andMe Improves Operational Efficiencies With Boomi-Powered NetSuite Integration With Dell Boomi connectivity, the leading consumer genetics company boosts efficiencies, supports rapid growth and accelerates integration 2X. CASE STUDY – 23ANDME TRANSFORMATION Dell Boomi is not just middleware to connect applications — it also connects business users and IT. It bridges those two worlds to drive business impact. Anil Mendonca, Senior NetSuite Systems Analyst, 23andMe

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