Executive Briefs

Executive Brief - Digital Transformation-2018

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In Pursuit of Digital Transformation The use of technology for greater agility, customer centricity, innovation, real-time intelligence and time to value has emerged as an imperative for competitive survival. Digital transformation is a top strategic initiative for many CEOs, as well as executives in IT, marketing, operations, finance and other areas. By now, any business or IT professional who's strategized over what digital transformation can mean for business is familiar with the groundbreaking success of leading digital disruptors. These and other consumer-facing pioneers have transformed how billions of people shop, share, interact, learn and move about: • Amazon gives a simple, intuitive, highly personalized shopping experience that has made it the world's largest retailer by market value. • Facebook delivers a rich, immersive and easy-to-use platform that has reshaped how people communicate, across the street and around the globe. • Google makes it simple to explore and communicate from a laptop or smartphone, with content and ads tailored to individual interests. • Uber has upended the taxi cab industry with a mobile app that connects passengers with drivers in a transparent and easy model. These tales of digital transformation are fundamentally stories of integration and connectivity. Each of these companies did more than simply build websites and mobile apps. They mastered data and application integration to transform from startups to digital behemoths. EXECUTIVE BRIEF – DIGITAL TR ANSFORMATION Integrate. Connect. Transform. There is no digital transformation without data and application integration "MIT Center for Information Systems Research (CISR) has found that only 28% of established companies have successfully digitized" Jeanne Ross, MIT-CISR 1 1 MIT Sloan Management Review, sloanreview.mit.edu, "Don't Confuse Digital With Digitization" By Jeanne Ross September 29, 2017

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