Sweetens Business Growth with Boomi Integration

February 8, 2017 Janine Kromhout


Online retailer relies on Dell Boomi’s ease-of-use, reliability and scalability to implement EDI to NetSuite integration, taking customers to new sugar highs

ROUND ROCK, Texas – Feb. 8, 2017Dell Boomi™ (Boomi), the number one integration cloud provider, announced that online candy retailer is using Boomi’s integration Platform as a Service (iPaaS) to fuel business growth and sweeten its EDI-to-NetSuite integration strategy.

Online retailer uses Boomi integration.

Before implementing Boomi for application and data integration, was stuck using manual and time-consuming methods to manage complex business-critical tasks. needed a scalable solution that would deliver material efficiencies while dramatically reducing errors and costs . It was also looking for a trusted vendor that had a proven, high level of familiarity with NetSuite, EDI and application integration in the cloud.

“We rely on Dell Boomi for our EDI-to-NetSuite integration because it is a high-productivity platform that’s easy to use, highly reliable and endlessly scalable,” said Gary Cifatte, Chief Technology Officer at “With application integration so painlessly taken care of, we are able to stay focused on accelerating business, not solving business-process automation challenges.”

Dell Boomi is the number one integration cloud for companies of all sizes. Boomi introduced the industry’s first complete iPaaS solution in 2007, was first to market with a pure cloud iPaaS solution, and now supplies more than 5,000 customers with enterprise-grade capabilities for any-to-any data and application integration, master data management (MDM) and API management within its unified platform.

Using Boomi’s solution, integrated online order transactions, met EDI compliance standards of key trading partners, and integrated to a NetSuite system without missing a beat.’s EDI to NetSuite integration included the following benefits:

  • Significantly improved operational efficiencies
  • Increased ability to scale to meet shifts in demand
  • Up-to-date customer data across the business is also able to focus more on business analytics and sales than order administration and integration-development work, because its Dell Boomi integrations eliminate the need for custom coding, ongoing maintenance and manual order-management required with other integration solutions.

About Dell Boomi
Dell Boomi delivers the first and only multi-purpose PaaS for AtomSphere integration Platform as a Service (iPaaS), Master Data Management (MDM) and API Management, and enables customers to integrate any combination of cloud and on-premises applications without software, appliances or coding. Organizations of all sizes, from growing mid-market companies to very large enterprises, enjoy rapid time to value as a result of drastically reduced implementation times and substantial cost savings over traditional integration, MDM and API management solutions. Visit for more information.

© Dell and Dell Boomi are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.




Janine Kromhout

Dell Boomi



Kelsey Quickstad

Hotwire PR for Dell Boomi



Analyst Contact:

Beth Johnson

Dell Boomi

(415) 412-6891



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