Since 2000, 52 percent of companies in the Fortune 500 have either gone bankrupt, been acquired or ceased to exist as a result of digital disruption. Failure to create a great customer experience will certainly be a key factor in who is culled in the next wave of digital disruption.
The critical importance of customer experience (CX) can’t be underestimated in this era of digital natives. According to industry assessments, brands with highly rated CX improve revenue at twice the rate of brands that offer a poor customer experience. But delivering great CX is no small task.
This ebook explores the growing importance of CX, why it is so difficult to get right, and how a modern, cloud-native integration platform provides the foundation for rapidly building out a best-in-class experience for your customers.