JWH Group, a leading residential developer in Western Australia, needed to integrate SugarCRM and Marketo to improve sales and marketing effectiveness.
Four of JWH Group’s eight companies are considered competitors. JWH doesn’t want one company viewing the leads and quotes of another as each pursues prospective home buyers.
Boomi supplies fast, flexible integration that connects SugarCRM and Marketo while supporting broader IT modernization — and keeps vital data segregated. Only the right people, from the right subsidiary, can access the data relevant to their particular group. With Boomi, JWH realized even more benefits:
- Speed of integration development accelerated 50% vs. alternatives
- Little to no ongoing IT maintenance and support needed
- Real-time connectivity for new sales and marketing insights
- Flexibility for multiple integrations in IT modernization initiative