Green Rabbit Hops on Fresh Grocery Market Opportunity, Grows Revenue 60 Percent

Distributor of heat-sensitive food uses Boomi to scale to handle 120,000 transactions a day while eliminating 500 hours of manual work each month.

Green Rabbit builds on 10 years of cold-chain expertise in distribution, fulfillment, and delivery of heat-sensitive and perishable goods – and builds on a scalable infrastructure powered by Boomi and NetSuite.

In 2016, Candy.com — which created Green Rabbit as a parent company in 2018 — implemented Boomi B2B/EDI Management to automate electronic data interchange (EDI) transactions between NetSuite and trading partners. That replaced EDI services outsourced to a third party, and manual order processing handled by internal staff, dramatically reducing costs and time-consuming administrative work.

As Green Rabbit gained traction and orders skyrocketed, the company sought to increase speed and scalability. It implemented parallel processing enhancements in both Boomi and NetSuite to accommodate higher volumes and dramatically reduce order creation time.

Boomi has been instrumental in Green Rabbit’s rapid evolution. The food distributor now runs 40 Boomi EDI integrations, one for each trading partner. That’s twice the number Green Rabbit had in 2018, with plenty more room to grow.

Boomi has scaled to be able to handle 120,000 transactions a day, up from several thousand a day in 2016. And now it can start shipping new orders in mere minutes.

With Boomi, the company has flexibility to capitalize on soaring market demand for fresh grocery delivery while ensuring customer satisfaction with fast, accurate fulfillment.

"Thanks to Boomi, we have extreme confidence in our EDI process. Boomi gives us more visibility and control over critical data — it’s fast, fluid, and accurate."

— Gary Cifatte, Chief Technology Officer, Green Rabbit

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