Diana Streamlines eCommerce for Leading Fashion Brands

Diana E-commerce Corporation, an Italian agency that builds and operates ecommerce websites for leading fashion brands, has grown rapidly and is now expanding into the U.S. and Japan. 

To support this growth, Diana wanted to streamline inventory, order fulfillment, website management and financial processes on behalf of its clients. By orchestrating processes, the agency could boost operational efficiency, improve customer service and increase the speed and accuracy of ecommerce orders.

Dell Boomi met Diana’s criteria for a proven integration platform that could automate processes across its NetSuite, Salesforce, Magento and SAP applications. Diana has deployed Boomi to:

  • Synchronize inventory data in NetSuite to ecommerce platforms so client websites are always up to date
  • Move orders from ecommerce systems into NetSuite for sales order creation and fulfillment
  • Connect NetSuite and SAP Business One to streamline financial reconciliations
  • Provide centralized monitoring to help Diana swiftly spot and resolve problem areas

With Boomi, Diana has transformed the speed and accuracy of data exchange across client websites and back-office system. That’s helped the agency accelerate business growth while providing exceptional service to its marquee clients and their online shoppers.

"Boomi gives us agility to streamline our business processes and better serve clients with speed to market and fast, accurate fulfillment."

— Valentino Baraldo, Head of Technology, Diana E-commerce Corporation

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